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mtvU On Air Promos, MTV Networks, New York
Vice President, mtvU On Air Promotions April 2008 – current

Management Role
Creates overall strategic plans for mtvU brand.
Manages both Operations and Marketing Partnership budgets.
Approves all creative for channel branding, pro-social initiatives, and marketing partnerships.
Supervises a staff of four guiding their career growth creatively.

mtvU On Air Promos, MTV Networks, New York
Senior Director, mtvU On Air Promotions January 2004 – April 2008

Creative Role
Responsible for conceiving and executing brand identity, pro-social campaigns, and marketing partnerships
mtvU’s Mental Health Programming – Half of Us, 3 - 30 minute shows featuring Mary J Blige, Pete Wentz, Max Bemis who are music artists who’ve suffered from depression (Director)
mtvU Sudan – Stop The Genocide Public Service Announcements, mtvU’s production, marketing and promos received Governor’s Award Emmy (Co-Director)
mtvU “Dots” Image Campaign, Gold Promax Award winner, Creativity Gold Winner (Writer, Producer)


all material ©copyright 2009 sophia cranshaw